At Citrine, we obsess over the ingredients so you don't have to. Every brand on our shelves has been held to four non-negotiable standards: ingredient integrity, efficacy and performance, conscious sourcing and sustainability, and founder testing and approval. We don't compromise on any of them. And Ayuna is one of the most complete examples of what all four pillars look like when a brand is truly living its values.

I love innovative skincare. I have built my entire career around finding it. But Ayuna operates at a level that I rarely encounter. Working at the intersection of epigenetics, biotechnology, and the skin-brain-mind connection, this brand feels more like a research lab than a beauty brand. And yet the results on your skin are immediate, sensorial, and completely undeniable.

Their core philosophy is what they call CLEANical beauty: a marriage of clean formulation standards and clinical efficacy. That combination is extraordinarily rare. Most clean brands sacrifice performance to stay pure. Most clinical brands rely on synthetic ingredients to deliver results. Ayuna refuses to accept that compromise, and the biotechnological precision behind their plant stem cell cultures is how they solve it. They grow active ingredients in bioreactors under conditions that concentrate the most potent compounds, using a fraction of the soil and water of traditional agriculture, with a fraction of the carbon footprint.

What I keep coming back to is how their formulations approach the skin as a living ecosystem rather than a surface to be treated. They study the skin-brain connection, the microbiota, the emotional responses triggered by specific ingredients. Their Cream III literally contains cannabic stem cells that stimulate oxytocin, giving your skin a genuine mood boost alongside the most exquisite texture I have ever felt in a moisturizer. That level of thinking is what I look for, and it is extraordinarily rare.

One of the things that truly sealed my obsession with Ayuna is the way they approach sustainability not as a checkbox, but as a genuine creative challenge they keep pushing further every single year. The Terra series is the most beautiful expression of this. Each year, Ayuna releases a new limited edition in a hand-crafted ceramic vessel, and every edition is completely unique: a different color, a different formula, a different chapter of the brand's innovation story.

The ceramic jars are 100% recyclable and 100% biodegradable, assembled in collaboration with a social enterprise, packaged in origami-style kraft cardboard with zero glue and zero plastic. When empty, you can literally return the vessel to the earth. It has won the Blue Beauty Award for Zero Waste Innovation and the BeautyMatter NEXT Award for Best Sustainable Packaging. It is the kind of thinking that makes you realize what is actually possible when a brand is genuinely committed to doing things differently.

What I love most is that Terra is not a static concept. It evolves. Every limited edition validates a new formula, and the best of them graduate into the permanent collection. It is Ayuna's runway of innovation, and it is one of the reasons I feel so proud to carry this brand at Citrine.

For me, the Terra series is proof that a brand is actually living its values, not just messaging them. At Citrine, conscious sourcing and sustainability is one of our four non-negotiable curation pillars, and Ayuna is one of the most compelling examples of what that pillar looks like in practice.

This is one of my forever hero products and the one I recommend to almost everyone who walks through our door. Ayuna calls it a "high-protein cream-in-one peel." That label barely captures what it actually does to your skin.

It delivers baby-soft, freshly renewed skin in a way that feels both gentle and incredibly effective. It lifts away buildup, smooths every trace of texture, and reveals a complexion that looks polished, luminous, and almost new. The results are immediate: smoother tone, softer feel, and that lit-from-within glow that makes everything you layer on top look better. It is the type of product that makes people ask what you are doing differently.

My favorite way to use it is to apply a thin layer to my entire face and let it sit while I do my body care or make my matcha. When it is time to wash off, I rub it in as a soft gommage. It is so satisfying to feel it roll away, and what is left behind is skin that feels buttery smooth and visibly brighter. I love using it in the morning as the very first step of my ritual. This one never leaves my rotation. The results are just that good.

Cream III has become a complete staple in my routine at this point. A product I truly cannot live without. This is your ultra-rich moisturizer for day and night. It gives your skin that super supple, nourished, and hydrated finish without being greasy, overly dewy, or mattifying. The texture is just perfect. It melts right into the skin so beautifully and looks absolutely stunning underneath makeup. It primes honestly better than almost any primer I have ever tried.

What makes Cream III unlike anything else in clean beauty is the science behind it. It is formulated with cannabic stem cells that work within the skin to stimulate oxytocin, giving you a literal mini mood boost while delivering deep hydration and nourishment. That skin-to-brain connection is so aligned with Ayuna's entire philosophy, and it is genuinely something you feel. After applying Cream III, I add a few drops of their Cellular Oil over the top and it gives me the most luxurious, hydrated complexion. This combination is extraordinary under makeup.

Cream II is Ayuna's deeply nourishing, rich formula. It is the same formulation that originally debuted as the Terra Bella limited edition before earning its place in the permanent collection. It is a beautifully balanced cream that strengthens the skin barrier, deeply replenishes moisture, and delivers that signature Ayuna glow with consistent use. If Cream III is in your ritual for the oxytocin innovation and its extraordinary texture, Cream II is the one to reach for when your skin is asking for that complete barrier restoration and deep, lasting nourishment.

This is my go-to when I want to depuff, tighten, and contour my face before a photoshoot, a night out, or any occasion where I need my skin to look its absolute best. Plasma works like a lymphatic drainage facial in a jar, stimulating microcirculation, boosting blood flow, and lifting the epidermis so that excess fluid in the face can easily be released through the lymphatic system.

I love the way you feel an instant tightening in the skin, all while your face is being infused with nutrients and hydration. The results around the eyes are genuinely transformative. It reduces puffiness in a way that is immediately visible. If you want to experience a full red carpet at-home facial, I personally love to layer Essence first, then follow with Plasma. On really special occasions I throw in the Balm [K] as well. It is an experience like no other.

I wore Plasma on the night of my birthday celebration and I have to say, I did not feel my age. My skin has honestly never looked better, and the compliments I got that night confirmed it. This is miracle-in-a-jar territory.

Longeva Epidermal Fasting Ampoules. One of the most unique treatments I have come across in a long time. Inspired by AYUNA's concept of Epidermal Fasting, giving the skin a break from excess and allowing it to return to its natural rhythm of balance, renewal, and vitality. Anytime my skin feels stressed, tired, or just a little off, this is the treatment I want to reach for. The ampoule format makes it feel like a true ritual moment, and the results with consistent use are the kind that make people ask what you're doing differently.

Nectar. Pure skin alchemy. There is no other serum like this on the market. Nectar uses a molecular biotechnological component extracted from Living Stone stem cells to stimulate your skin's natural production of Vitamin D. Think of it as a sunlit glow without the sun exposure. Your skin is left nourished, radiant, and with that lit-from-within glow. Loaded with a potent antioxidant cocktail including Astaxanthin, it gives you smoother, tighter, and glowier skin that looks and feels alive. I always recommend pairing it with Balm [K] for the ultimate ritual.

The Facial (High). One of my go-to products for skin resurfacing that I use similarly to a toner. A prebiotic refining concentrate that balances the skin's pH, supports a healthy microbiome, and refines texture without stripping or irritation. I often describe this as a cleaner, more refined alternative to traditional exfoliating toners. With regular use: smoother texture, clearer pores, more even tone. A quiet powerhouse.

Nectar Eye & Lip Cream. Ayuna is my skincare soulmate, and this might be my favorite release yet. Powered by Living Stone stem cells, it enhances the skin's ability to retain hydration while offering antioxidant protection. Vitamin D-like compounds support elasticity and restore a luminous glow, while proprietary probiotic ferments visibly smooth texture. Silky and plumping for both eyes and lips. A must-have for day and night rituals.