Heretic believes that nature is incredibly sensual, so they work with raw ingredients to create dynamic fragrances that explore the unpolished version of plants and flowers—from dirt to stem to petals, with all their organic imperfections and earthly beauty intact, resulting in a vastly different experience than what people are used to when wearing traditional synthetic perfumes. Their fragrances are Unisex, vegan, cruelty-free and handcrafted in small batches at their Los Angeles studio. 

Heretic works with naturally-derived botanical ingredients to create vibrant, functional fragrances blended in organic non-GMO sugarcane alcohol so you can experience the Ayurvedic benefits of the powerful plant materials.