Heretic believes that nature is incredibly sensual, so they work with raw ingredients to create dynamic fragrances that explore the unpolished version of plants and flowers—from dirt to stem to petals, with all their organic imperfections and earthly beauty intact, resulting in a vastly different experience than what people are used to when wearing traditional synthetic perfumes. Their fragrances are Unisex, vegan, cruelty-free and handcrafted in small batches at their Los Angeles studio.