SHOP THE EDIT
WELCOME TO
GREEN BEAU
MEN DESERVE CLEAN PRODUCTS TOO
WILL'S
TOP PICKS
OUR FOUNDER’S CLEAN & NON-TOXIC DAILY MUST HAVES THAT ARE FLYING OFF THE SHELVES
IT’S A FAMILY THING... HOW IT ALL STARTED
In 2014, I was introduced to the world of non-toxic, natural self care thanks to my girlfriend, now wife and partner, Melissa, who shared her passion for health & wellness with me. She started giving me products to use to replace the conventional, toxic-ladden grooming products I was using. A lotion here, an eye cream there, and slowly my collection grew. I was blown away by the quality and performance. As someone living with skin issues most of my life, I was really excited about products that were better for me and my skin.
As I started to seek out other clean products for men, I found out that there was a bit of a void in this category. All the brands in the clean space were primarily being marketed to women. As I learned more, I found out that clean products were technically unisex in nature. It was the marketing that was bias. This immediately changed my perspective & I had an idea! If men are going to use and embrace clean grooming products, which are safer and better for the environment, then they too would have to have a paradigm shift. Thus, Green Beau was born.
You remember the girlfriend that started me on my journey to spread the word about clean and sustainable products? Well, you know her as the founder of Citrine. She is my now my wife and we share a beautiful daughter. This is why Green Beau is even more important and I am even more inspired to spread the word and offer products that are clean, sustainable, high performance and good for men and their families.
"NO PARABANS! NO PHALATES! NO PEGS! NO ARTIFICAL FRAGRANCES! NO B.S., JUST CLEAN, HIGH PERFORMANCE GROOMING, SKINCARE, AND WELLNESS PRODUCTS TO FUEL YOUR LIFESTYLE AND WELLBEING."
-GREEN BEAU Founder / WILLIAM POWELL
THE GREEN BEAU
MISSION & PROMISE
EXCEPTIONAL, CLEAN MEN's GROOMING
Green Beau has done all the work for you.
We commit to curating a vast range of grooming, skincare and wellness products so you can get to the business of choosing healthy and sustainable products for you and your family. We have read the ingredients twice and then once more, making sure that everything falls well within our strict standards of clean, non toxic and cruelty free.
The products we offer will never contain Petrochemicals, SLS, SLES, parabens, synthetic fragrance, Dyes, glycols, silicones or PEGs.
We have fully vetted each brand we carry, making sure that their products and practices are also environmentally sustainable.
When you shop with Green Beau, you can trust that you are choosing from the best in the business, to suit all of your lifestyle needs.