getting started with clean beauty

NEW to NATURAL

Switching to clean beauty can feel overwhelming.

Find products and brands you can trust that actually

perform are two of the biggest roadblocks.

 

At Citrine, we simplify the process with expertly

curated brands, thoughtful standards, and

personalized recommendations designed to help you

transition confidently—without rebuilding your

entire routine overnight.

WE MADE the SEARCH SIMPLEr

Need to know how to begin your clean beauty routine? We made that simple.  We created Citrine to remove the endless trial-and-error and confusion that often comes with switching to clean beauty. Instead of sorting through thousands of products on your own, our team carefully curated a selection based on ingredient integrity, performance, real client feedback and most importantly an ever evolving set of standards.  Whether you’re looking for a simple swap or a completely new routine, we’re here to help make the process feel approachable not overwhelming.

10,000 brands reviewed 

Every brand we carry goes through extensive ingredient review, testing, and a long-term evaluation process and only a small percentage make it in our store.

Product- based evaluation

We evaluate products based on formulation quality, ingredient context, performance, sourcing, and how products function as a complete system unlike other retailers who simply identify whether a single ingredient appears on a list.

A focus on performance

Clean beauty should still deliver visible results. We prioritize formulas that balance thoughtful ingredients with real-world performance with an emphasis on luxurious self-care experiences.

A HOLISTIC APPROACH to clean

From skincare and makeup to wellness and body care, we curate products designed to support your routine as a whole. We believe that's more impactful than just one category at a time.

we update our standards every year 

As the fields of science, product development, and toxicology innovate- possibility expands.

 We believe both efficacy and safety are key to building the best beauty curation.

our  standards
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THE CLEAN
STARTER SET

Full Routine Only $99
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CLEAN SWAPS UNDER $50

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NEW TO OUR SHELVES

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Top RATED PRODUCTS

Top Rated
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YOUR BEAUTY BFF’S

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MEET MELISSA

Melissa Lenberg’s journey began with a love for

beauty and a deeper desire to feel good from the

inside out. At just 15, she stepped into the world of cosmetics, enamored by artistry and transformation. But at 18, a diagnosis of rheumatoid arthritis shifted everything. Rather than surrendering to limitation, she followed her calling to Los Angeles to pursue makeup artistry, where she became immersed in the holistic, wellness-driven culture of California clean living.

 

As Melissa studied the connection between ingredients and wellbeing, she began to eliminate toxins, embrace whole-body rituals, and redefine what beauty meant. The results were profound... improved energy, radiant skin, a clearer mind.

CURRENT FOUNDER FAVORITES

“GREAT PRODUCTS AND AMAZING SELECTION. THEY TRULY HAVE SOMETHING FOR EVERY SKINCARE NEED”

4.8 Stars on Google maps

Frequently
Asked
Questions

How are you different from other clean beauty retailers?

At Citrine, every product is esthetician-curated and vetted for both safety and performance. We go beyond “clean” by prioritizing clinically effective ingredients, thoughtful formulations, and real client results—so you don’t have to guess what works.

WHAT SPECIFIC INGREDIENTS ARE BANNED IN YOUR STORE?

We take a thoughtful, ingredient-conscious approach to everything we carry. Our standards consider not only individual ingredients, but also formulation, quality, sourcing, and how a product performs as a whole. Every product is carefully vetted before it earns a place at Citrine.

WHAT IS YOUR RETURN POLICY?

Because of the nature of our products, all sales are final and we do not accept returns or exchanges. We want you to feel confident before you buy, which is why we offer personalized guidance to help you find products that are right for your skin, preferences, and goals.

What if I want a more customized approach to my journey?

We’d love to help. For one-on-one guidance, book a consultation with one of our experts for personalized recommendations based on your skin and goals.

Not ready for a consultation? Take our quiz above for a curated starting point tailored to you.

I DON'T LIVE NEAR YOUR STORE LOCATION, CAN I STILL GET CUSTOM RECOMMENDATIONS?

Absolutely. You don’t need to be local to get Citrine’s personalized guidance. Book a virtual consultation to connect one-on-one with our team from anywhere, or take our quiz above for personalized product recommendations you can explore from home.