Welcome to our Conversations With Founders series, where we sit down & connect with the beauty & brains behind the ingenious brands we carry. We’re getting you all the details on how our founders move through the world in hopes of inspiring you & giving you new tips, tricks & insight to help you live a more elevated, conscious life.
WHAT DOES YOUR SKINCARE REGIMEN LOOK RIGHT NOW?
As for my skincare routine, my ritual right now includes cleansing with our Purifying Face Wash, toning with our CoQ-10 Toner, and following with our Stem Cell Serum and Daily Vitamin Infusion. Then I moisturize with our Superfruit Facial Cream and finish with our I-Waken Eye Serum. I also love using my Jade Roller and Gua Sha tools with my serums and moisturizers. It allows me to be mindful and present while I apply my skincare.
CAN YOU WALK US THROUGH YOUR CURRENT MORNING ROUTINE?
For the past 12+ years, my best friend and I text one another ‘GMS’ short for Good Morning Sunshine as soon as we wake up. It’s our way to remind one another that the day is filled with endless possibilities and that we are always there for one another. After that, I meditate for 20 minutes - meditation is one of my biggest rituals. I’ve been practicing transcendental meditation for over six years, it’s something that always brings me back to center and keeps me grounded. I really feel the effects if I don’t stick with it.
WHAT ARE THE TOP THREE BEAUTY PRODUCTS YOU WOULD TAKE WITH YOU ON A DESERT ISLAND?
This is always a hard question! One of my all-time favorite products is our I-Recover Mind & Body Gel. I was diagnosed with Rheumatoid Arthritis in June of 2008. I suffer from flare-ups and pain on a regular basis. Because of this, the I-Recover Mind and Body Gel is my favorite go-to for my body. The thermogenic properties make it the perfect product for days that I have pushed my body too hard. I love it on my temples when I’m stressed, and on my lower back and neck when I’ve been sitting at my desk too long.
I also can’t live without our Daily Vitamin Infusion and CoQ-10 Toner. The Daily Vitamin Infusion is such a cool product, it’s an oil-based serum packed with my favorite ingredient Squalane. It also has Ceramides NP and AP, Rosehip Seed, Avocado Oil, Vitamins A, C, and E, and antioxidants from Rosemary Leaf Extract. My skin has never looked better since starting to use this! The CoQ-10 Toner is also a make-or-break in my routine. It’s formulated with powerhouse antioxidant Coenzyme Q-10,which is naturally found in the human body, and other ingredients like Hyaluronic Acid, Aloe, and Cucumber, that hydrate, cool, and balance. It’s incredibly refreshing and effective. It can be used as a traditional toner, or as a hydrating mist throughout the day. I even love to use it as a setting spray after finishing my makeup.
NOW THAT LIFE HAS SHIFTED MORE INTO THE VIRTUAL SPACE, HOW HAS YOUR EVERYDAY MAKEUP LOOK CHANGED? AND CAN YOU GIVE US A QUICK RUN-DOWN?
It actually hasn’t changed too much - I’ve always opted for skincare that gives me makeup optional skin, so I’ve never worn too much heavy makeup. But I love wearing Eye Liner, Mascara, Bronzer, Eye Shadow, and a great lip.
WHAT WAS YOUR INTENTION BEHIND CREATING A CLEAN BEAUTY BRAND? HOW HAS GOING DOWN THIS AVENUE CHANGED YOUR LIFE?
In 2008, after losing vision in my left eye, I was diagnosed with a rare brain tumor and given as little as six months to live. It stopped me in my tracks - I had been living a healthy life and at the time I was growing edible flowers in the greenhouse in my backyard and selling them to Whole Foods. I was eating healthily and exercising, plus there was no history of this in my family. When I asked how this was possible, my doctor asked me a life-changing question - "What do you put on your skin?” That was my awakening. The truth was I had no idea what I was putting on my skin. I started researching and the more I learned, the more I knew that I had to make a change in the industry. After successfully surviving surgery, I started creating clean products dedicated to educating and empowering others to live the healthiest version of their life. I haven't stopped since.
WHAT IS ONE BEAUTY HACK YOU'VE RECENTLY BEEN INTRODUCED TO THAT YOU'D LIKE TO SHARE?
It’s not a new one, but I always love to share - make sure to wash your makeup brushes weekly (at a minimum)!
TELL US WHAT INSPIRES YOU MOST ABOUT YOUR BRAND. WHAT CAN YOU LEAVE WITH OUR AUDIENCE ABOUT STAYING INSPIRED, LIVING YOUR PURPOSE, AND YOUR WORK IN THE WORLD?
I am always inspired by our mission - to create products that are grounded in nature, supported through science, and inspired by life. My personal mission for this brand has always been to help consumers be the most empowered versions of themselves and to create a community of like-minded individuals on the same journey of change. It guides everything we do.