JENA COVELLO

Welcome to our Conversations With Founders series, where we sit down & connect with the beauty & brains behind the ingenious brands we carry. We’re getting you all the details on how our founders move through the world in hopes of inspiring you & giving you new tips, tricks & insight to help you live a more elevated, conscious life.

Q: CAN YOU WALK US THROUGH YOUR CURRENT MORNING ROUTINE?

A: I start every day with a bath! I love adding my holi (body) ageless body serum into the bath water and then I apply it to wet skin when I get out. It gives me the most hydrated and velvety smooth skin!

For the face, something that is super important to me and that I share often is that I really don't believe in over-cleansing your skin. I think it can be quite damaging. So, if my skin feels dry, I will start my day with my holi (cleanse) cleansing oil. If my skin feels good, I will start by applying my holi (bright) resurface glass face mask. This is my new mask that contains aloe vera, french-silk peptides, pitaya, hyaluronic acid, cucumber, and vitamin c. It is a facial in a jar! I wait at least 15 minutes and then rinse off and apply my holi (trinity) which includes holi (water), holi (c), and holi (oil). After that, I apply my SPF and finish off with my holi (glow) ageless eye serum. You can use the eye serum as lip balm as well!

Then I drink my holi(mane). I love to put it in my matcha latte! Or if I want something more refreshing, I add holi (mane) to my watermelon and mint smoothie.

Q: WHAT ARE THE TOP THREE BEAUTY PRODUCTS YOU WOULD TAKE WITH YOU ON A DESERT ISLAND?

A: I would take holi (bright), holi (rose) N4 deodorant, and my go-to Armani matte lipstick in shade 503.

Q: IF YOU HAD TO RECOMMEND THREE PRODUCTS FROM YOUR LINE TO ANY NEWCOMERS TO YOUR BRAND, WHAT WOULD THEY BE AND WHY?

  1. the holi (trinity) travel-sized set so you can try the best-selling 3 step system all together!
  2. holi (mane) marine collagen and pearl supplement - everyone needs to be using this! It's the best for hair, skin, and nail health. Best to give yourself at least 3 months on this product.
  3. holi(bright) resurface glass face mask. It's a facial in a jar! I stopped using retinol because the results of this mask are so insane!

Q: WHAT IS THE BEST BEAUTY ADVICE YOU’VE EVER RECEIVED?

A: Use high-quality and effective actives but keep your routine simple! You don't need 75 different skincare products. My mom is my skin muse and taught me everything I know about ageless skin.

Q: WHAT CAN YOU LEAVE WITH OUR READERS ABOUT STAYING INSPIRED, LIVING YOUR PURPOSE, AND YOUR WORK IN THE WORLD?

A: Be yourself. Stop sacrificing who you are to appease others. Once you live your authentic life, the right friends/passions/jobs/deals align with you and find you.

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